Great-looking Instagram is crucial for travel bloggers, freelancers and businesses. As a social media manager and consultant, I manage and overview more than 5 accounts daily; including travel, fashion, food and beauty brands. By working with my clients and growing their businesses through Instagram I have identified several critical Instagram tips for travel bloggers that will help your blog and personal brand grow quality followers and increase your social engagement.
So, here are 7 Instagram tips for travel bloggers:
Identify your ideal follower
Think about your ideal follower. Is she/he a solo traveller, a digital nomad or a couple? Think about their interests, passions, issues, questions, problems and challenges. Keep in mind that picture, because it will help you to produce relevant and engaging content that will last.
If you want to grow your account steadily, it is absolutely essential to post daily. Otherwise, you are at risk of losing your social reach, as Instagram and Facebook algorithms might start to show less and less of your content to your desired audience. Remember, to post content that resonates with your target audience.
P.S. I don’t use scheduling software for posts because there is an opinion that scheduled posts tend to have smaller reach. But this is not officially confirmed, so, it’s up to you 🙂
Make a daily/weekly/monthly content plan
Brands, agencies, freelancers, blogs and travel bloggers, all need to have a detailed content plan. By planning your daily content, thinking about topics and activities for your followers, you are going to grow your Instagram much quicker and effectively. But, remember to be creative and unique with your posts and texts.
Think about visual strategy
It is absolutely necessary for you to decide what your Instagram should look like. Stylish and unique feed is more attractive for future collaborations and sponsorships. Choose your filter, composition, main colours, fonts and graphics. Use UNUM app for planning your next post and designing your feed.
Try to be consistent and use the same visual elements across all of your social media to create a memorable and recognisable brand.
Apps to use: Snapseed, VSCO, PicMonkey, Canva, WordSwag, Boomerang.
Check out two examples of great visual feeds.
Test and analyse daily
Remember three rules: be creative, test your content ideas, visuals, text and time, then, analyse the effect. Repeat those tests regularly.
Analytics tools: Iconosquare, Crowdfire, SocialBakers, Locowise, Union Metrics, Simply Measured.
Sometimes, it’s better to go slow
There are two ways to grow your Instagram numbers:
You can go organic and go slow. It’s when you use popular hashtags, connect with influencers and target audience by handpicking and personally liking, commenting and following them. This is a preferred strategy for new profiles, niche profiles and those who want to attract a very concrete and targeted audience. Additionally, your main focus here is quality, not quantity.
Or you can go fast and go broad. Use this strategy when your target audience profile is pretty common and broad. To grow your numbers rapidly, sign up for automatic follow-unfollow programs, which help to do those routine tasks automatically.
Apps to try: Instagress.
The choice of your preferred strategy will depend on your target audience and niche. But you can always test both options.
Collaborate and network
Connect with popular bloggers, major influencers and brands in your niche. Be active, be positive and build a genuine relationship with them. Later on, those relationships will help establish yourself and grow a community. Collaborative opportunities with fellow bloggers may include shoutouts, giveaways, challenges, photo battles, marathons and others. Keep your audience profile in mind and try to design the best and most interesting activities for them.
We hope you found our Instagram tips for travel bloggers useful. Let us know in the comments about your experience with Instagram, your current progress and don’t forget to ask any questions you might have 🙂
See you later!